Cincinnati campus: (513) 621-5262
Fairfield campus: (513) 874-5116

June 17, 2019

How to Build a Beauty Instagram While in School

beauty school student

In the world of beauty, your skills, creativity, and passion are your greatest assets. However, in today’s digital age, these qualities alone might not be enough to kickstart a career in the beauty industry. To truly thrive, it’s essential to build a strong online presence and a personal brand that resonates with your target audience. Whether you’re already enrolled in beauty school or considering it, this blog will guide you through the steps to build a beauty social media brand that sets you up for success.

Why is Building a Beauty Social Media Brand Important?

Before diving into the “how,” let’s explore the “why.” In the beauty industry, your clients are looking for more than just skills and services; they want a memorable experience and a personal connection. Here are some compelling reasons why building a beauty social media brand is essential:

Showcase Your Skills and Creativity

Social media platforms like Instagram, TikTok, and YouTube offer a visual playground for beauty enthusiasts. You can showcase your makeup, hairstyling, nail art, or skincare skills through photos and videos. Building a social media presence allows you to demonstrate your expertise and creativity to a global audience.

Connect with Potential Clients

When you build a strong social media brand, you can attract potential clients from your local area and beyond. People often search for beauty professionals on social media platforms before booking appointments. Your online presence serves as a powerful marketing tool that can help you grow your client base.

Build a Portfolio and Resume

Your social media profiles can serve as a digital portfolio and resume. Potential employers or business partners can easily access your work, style, and reviews. This can significantly boost your chances of landing your dream job or collaboration opportunities.


Stay Updated with Industry Trends

The beauty industry is constantly evolving, with new trends, products, and techniques emerging regularly. Being active on social media helps you stay updated with the latest industry developments and allows you to incorporate them into your work.

Express Your Unique Style

Your personal brand is an expression of your unique style and personality. It’s an opportunity to stand out in a crowded market. When you’re authentic and consistent in your online presence, you’ll attract clients who resonate with your style and values.


Now that you understand the importance of building a beauty social media brand, let’s dive into the steps to get you started:

Girls on Instagram


How To Build Your Social Media Brand While In School


Step 1: Define Your Niche and Audience

The first step in building your beauty social media brand is to define your niche and target audience. Ask yourself:


  • What aspect of the beauty industry am I most passionate about?
  • What type of clients do I want to attract?
  • What unique skills or expertise do I bring to the table?
  • Your niche could be anything from bridal makeup and special effects to skincare routines and nail art. 


Once you’ve defined your niche, tailor your content to appeal to your target audience.

Step 2: Choose the Right Social Media Platforms

Not all social media platforms are created equal, and not all of them are suitable for showcasing your beauty skills. Here’s a brief overview of some popular platforms and their strengths in the beauty industry:


  • Instagram: Known for its visual appeal, Instagram is perfect for showcasing your makeup looks, hair transformations, and nail art. Use hashtags to reach a wider audience and engage with your followers through stories and live videos.
  • TikTok: TikTok is a fantastic platform for short, engaging beauty tutorials and quick tips. Its algorithm can help your videos go viral, reaching a broader audience.
  • YouTube: If you prefer long-form content, YouTube is the go-to platform. Create in-depth makeup tutorials, skincare routines, or product reviews. Building a YouTube channel can help you establish authority in your niche.
  • Pinterest: Pinterest is a visual search engine that’s great for sharing inspiration boards, mood boards, and before-and-after images. It can drive traffic to your other social media profiles and website.
  • LinkedIn: If you’re aiming for a career in the beauty industry beyond being a practitioner, LinkedIn is ideal for networking, connecting with potential employers, and sharing your professional journey.
  • Facebook: Facebook groups and pages can be a valuable resource for building a local clientele and sharing beauty tips with your community.


Choose the platforms that align with your content style and target audience. It’s better to excel on a few platforms than to spread yourself too thin across many.

Step 3: Optimize Your Profiles

Your social media profiles are like your digital business cards. Ensure they make a positive impression by following these tips:


  • Use a professional profile picture or logo.
  • Write a clear and concise bio that highlights your niche, skills, and location.
  • Include contact information or links to your website and booking platform.
  • Use a consistent username across all platforms to make it easy for people to find you.

Step 4: Create High-Quality Content

The heart of your beauty social media brand is your content. Here are some content ideas to get you started:


  • Tutorials: Create step-by-step makeup or hairstyling tutorials that demonstrate your skills.
  • Before-and-After Transformations: Showcase the transformative power of your services with compelling before-and-after photos.
  • Product Reviews: Share honest reviews of beauty products, tools, and equipment.
  • Client Testimonials: Feature testimonials and reviews from satisfied clients to build trust.
  • Behind-the-Scenes: Offer a glimpse into your daily life as a beauty student or practitioner.
  • Educational Posts: Share beauty tips, skincare routines, and industry insights to position yourself as an expert.
  • Challenges and Trends: Participate in beauty challenges and trends to stay relevant and engage with the community.
  • Q&A Sessions: Host live Q&A sessions to answer questions from your followers.


Remember to maintain a consistent posting schedule and engage with your audience by responding to comments and messages. High-quality, engaging content will keep your followers coming back for more.


Step 5: Collaborate and Network

Some of the first people to follow your beauty brand will be the people you already know outside of the Internet. Besides family and friends, this should include your classmates and instructors! The beauty professionals you meet during your time in school can be excellent resources for you to learn, connect, and even find jobs. In fact, many people end up finding a job through someone they know.


Collaboration is also a powerful way to expand your reach and build your beauty social media brand. Here’s how to do it:


  • Collaborate with other beauty influencers or professionals on joint projects or content.
  • Attend beauty industry events, trade shows, and workshops to network with potential collaborators.
  • Engage with your audience and build relationships with your followers. They can become your biggest advocates and supporters.

Step 6: Use Hashtags Wisely

Hashtags are essential for increasing the discoverability of your content. Research popular beauty-related hashtags and use them strategically in your posts. Create a branded hashtag specific to your niche or beauty school journey to encourage user-generated content.

Step 7: Analyze and Adapt

Regularly review your social media analytics to understand what’s working and what’s not. Pay attention to metrics like engagement, reach, and follower growth. Use this data to refine your content strategy and adapt to your audience’s preferences.

Step 8: Stay Authentic and Consistent

Authenticity is key to building a successful beauty social media brand. Be true to yourself and your style. Consistency is equally important. Stick to your niche, posting schedule, and brand voice to build a recognizable and trustworthy brand.

Step 9: Stay Educated

The beauty industry is always evolving, so continuous learning is essential. Stay updated with the latest trends, techniques, and product innovations. Share your newfound knowledge with your audience to position yourself as an expert.

Step 10: Be Patient and Persistent

Building a beauty social media brand takes time and dedication. Don’t get discouraged by slow growth or setbacks. Stay persistent, keep refining your strategy, and watch your brand flourish.Girl on Instagram


Get Started in the Beauty Industry

Not in school yet? That’s okay, you can still practice your beauty skills on social media now! If you’re ready to really get into the industry, it might be time for you to look into beauty school. Here at Moler Beauty Academy, we want all of our students to be prepared for the “real world” and be successful beauty professionals after school is over. Please contact us with any questions about our beauty programs. We’re excited to hear from you!

Won’t you follow us on Instagram? We’d love to connect with you there, too!

Cincinnati campus

Moler-Hollywood Beauty Academy
6142 Montgomery Road
Cincinnati, OH 45213

Fax: 513-621-1008
(513) 621-5262

Fairfield campus

Moler-Pickens Beauty Academy
5951-S Boymel Drive
Fairfield, OH 45014

Fax: 513-874-5102
(513) 874-5116