How to Blow Up on TikTok as a Beauty Professional (Before You Even Graduate)

TikTok has quickly become one of the most popular social media platforms in the world. This is partially due to the variety of content that’s posted and the accessibility it provides its users. Many businesses and professionals use it to grow their own brand by widening their audiences. The same can be said for beauty professionals who want to expand their clientele and build their own business. If you want to take advantage of TikTok, the time to do it is now! Even if you haven’t graduated beauty school, you can still get started on building your brand.

Why TikTok?

While other social media accounts are still important to take advantage of, TikTok has become one of the best apps to put your name out there. Instagram is a more curated app with an algorithm that doesn’t make sense. TikTok allows its users to be “real” and share unfiltered content. Followers appreciate brands that are transparent, especially beauty professionals. Because of this, it’s important to document and share realistic content that you would enjoy watching. 

Promote Across Multiple Social Media Platforms

That being said about TikTok, it’s still important to cross-promote your content. TikTok videos are easily turned into Reels for Instagram and Facebook so you can reach a wider audience. There are still people who prefer to use these apps to follow their favorite businesses. You’ll want to make yourself as visible and accessible to as many people as possible!

The Algorithm

TikTok’s dynamic algorithm is designed to provide users with content that they’re interested in and that they want to engage with. After it learns about the type of content a user likes or dislikes, the algorithm displays a constantly updated list of videos on the “For You” page. This includes content from accounts that a particular user doesn’t follow but might find interesting. Consider things like subject matter, audio, interactions, or captions when posting to the app. Each one plays a part in being a part of the algorithm. 

What to Post

TikTok is mostly known for its viral content, but it can also be an amazing marketing tool if used correctly. There are many ways to appeal to a large audience and target the right audience. Make sure to build a brand voice and stay true to your content. A hairstylist probably shouldn’t post about cars or travel tips.

Hashtags & Links

Make sure to take advantage of hashtags when posting. These can be used to connect people and build a following. Remember to use a blend of local, trendy, and specific brand hashtags.
To promote your own brand, link your website or Instagram page on your TikTok account. Potential clients can use this to book an appointment with you.

CTAs

You may create the most entertaining TikTok ever, but, as a brand, you constantly need to keep in mind what you want viewers to do once they watch the video. This is where a strong call to action (CTA) comes into play. Examples of good CTAs include:

• Follow for more daily tips
• Comment for a shoutout
• Like this video for part 2
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•  

Build a Following

Building a following can seem daunting at first. Since you’re starting from scratch, it can be hard to know what to do. Here are some of our top tips:

• Stay Consistent: Post multiple times a week. This increases your chances of being seen by more people. Post content that fits into your brand.
• Be Yourself: People respect and enjoy authentic pages. They want to see you being you. This way, you’ll be sure that your audience is full of people you can easily relate to and interact with.
• Interact with Other Professionals: The beauty community is all about building each other up! Reach out to other beauty professionals for ideas, advice, and for possible collaborations. 

Don’t worry if you feel like a small influencer at first. It may take some time before you build any traction and that’s okay! Social media is an area many people are a part of, so take advantage of your local community. 

Encourage Interaction

The number of views and engagement figures are the elements that make your content go viral. To blow up on TikTok, you have to nudge users to interact with your content. Here are some tips on how to encourage interactions:

Respond to Comments:

When an audience sees that you are interacting with them, they are often encouraged to comment more. Other commenters see you responding and ask questions or provide feedback since they know you’re reading what they have to say. 

Stitch and Duet:

The Stitch and Duet features are collaborative editing tools that let users react or respond to a video. When users create a Stitch or Duet from your video, you reach a wider audience and improve engagement rates. You can also Stitch/Duet other videos to reach that audience.
 

Pursue Your Passion at Moler Beauty Academy

Are you ready to join the exciting beauty industry as a licensed beauty professional? Moler Beauty Academy provides the opportunity for students who aspire to learn about cosmetology, manicuring and esthetics. Contact us today for more information or to schedule a tour! We are so excited to meet you!